© 2020 Proudly created by GHEI.

Marketing Research Essentials 9th Edition by Carl McDaniel - ISBN: 978-1-119-239451.

 

In Marketing Research Essentials, 9th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.

 

Note: We advise our customers to make sure that they have the correct ISBN and textbook information before purchasing. All purchase is final and non-refundable. After paying for the textbook, you will be able to download the textbook immediately and you will also receive a link to your email regarding the downloading of the textbook and confirmation of purchase made.

Marketing Research Essentials 9th Edition by Carl McDaniel

$35.00Price